Monetizing Your Channel

You can apply for monetization once your channel reaches either 1,000 subscribers or 4,000 hours total watch time.

Once you join the YT partners program you can start running ads and collecting ad revenue from your channels videos.

How It Works

CPM – Cost per 1,000 impressions. Advertisers pay YouTube a fixed price per 1k impressions then pays the content creator a cut.

CPC – Cost per Click. Advertisers pay YT for everytime someone clicks on the Ad. Regardless, YouTube takes 45% of the earnings.


YouTube Red

As YouTube moves to their Ad-Free subscription based service, they are finding new ways to share the pie with content creators. The terms of the YouTube Partner Program state that YouTube will now pay creators 55% of all the revenue acquired from the subscription fees.


Beyond The Ads

Creating & selling branded merchandise is one of the best way to monetize your YT brand. Not only does branded merch make you money, but people wearing your merch are advertising your brand every single time they use or wear a piece of your merch.

Print On Demand

Print On Demand is the most popular way of selling & creating merchandise. It cuts the risk of having to print merchandise ahead of time. Once someone makes a merch order, your supplier will print your graphics onto the white label piece of merch (Shirts, Mugs, Socks etc.) You don’t pay for the product until you ‘ve actually sold it, so it’s pure profit!


Funded By The People

Once you garner a strong following, you can rely on your viewers donations to pay for the costs of bringing them the content they love.

Create rewards and donation tiers and incentize your community to donate to your project. It is one of the hardest ways to earn a living, but if your content connects & you have strong engagement with your following it can have MASSIVE benefits.


There are services you can use such a Patreon & Tippeee which allow users to donate whatever they want to the content creators. Even YouTube offers a feature where users can donate during live streams.


The Future of Marketing

Becoming an influencer on YouTube is reported as the highest-paid platform for brand partnerships, according to Aqer. Consumers are not as receptive to past marketing strategies. Companies have noticed, and now use trusted influencers to market and grow their brand.

What Are the Numbers?

A mid-level influencer charges a brand around $20 per 1,000 subscribers, or $2,000 per 100,000 followers, according to one study.

The key is transparency. Never market a product you don’t believe in or wouldn’t actually use.

NOTE: Your followers trust is worth MUCH more than whatever a company can pay you.